Privacy Policy

1. Important Notice

This Privacy Policy explains how we collect and use your personal data, the legal basis for doing so, who can access your data, and your rights. Please review it carefully.

If the Site has a separate Privacy Statement linked from the homepage, that statement will take precedence over this Privacy Policy in case of any conflict.

We prioritize your privacy and use your data as detailed in this Privacy Policy. We are the “controller” of the personal data you provide.

You have the right to object to our processing of your personal data for our legitimate business interests or direct marketing purposes (including related profiling). For more information on your rights and how to exercise them, see the section titled “Your Rights.”

2. Personal Data We May Collect and Why

Personal data is any information that can identify you either directly (e.g., your name) or indirectly (e.g., your usage of our products and services).

We may collect the following data:

• Contact Details: Name, email address, and telephone number to respond to your inquiries or provide agreed-upon products and services.
• Correspondence: Additional personal data you provide when contacting us via email, letter, phone, our Site, comments, or other means.
• Survey Responses: Information from surveys you choose to participate in for research purposes.
• Transaction Details: Information related to transactions made through our Site to fulfill your orders.
• Site Visits: Details of your visits to our Site, such as traffic data, location data, weblogs, and communication data, for billing or other purposes.

3. Cookies

What Are Cookies? We collect information about your use of our Site through cookies. Cookies are files stored on your device that help websites remember who you are and your preferences. They help display relevant information and improve your experience on our Site.

a. What Cookies Are Used on This Site?

• Essential Cookies: Necessary for providing services you request, such as logging into your account or enabling browser-site communication. These cookies are crucial for site functionality.
• Analytics Cookies: Help us understand how users engage with our Site by counting unique visitors and usage of specific features. This data helps us improve site performance.
• User Cookies: Enhance your experience by remembering your preferences and serving relevant content upon return visits.
• Social Sharing Cookies: Enable sharing content directly on social media platforms like Facebook, Twitter, or Google+. They facilitate actions like “liking” or “tweeting” about our content.
• Interest-Based Advertising Cookies: Show relevant ads based on your interests, collected from your browsing behavior and location. These ads support the cost of running our Site without requiring user fees.

b. How Can I Reject or Opt Out of Receiving Cookies? You can refuse cookies by adjusting your browser settings. However, this may limit access to certain parts of our Site. The “Help” menu on your browser’s toolbar will guide you on preventing new cookies, receiving notifications of new cookies, or disabling cookies. Visit allaboutcookies.org for more information on managing and deleting cookies.

c. Third-Party Cookies Some cookies used on our Site are set by third parties to provide services such as analytics and advertising. We do not control these cookies. Visit the Internet Advertising Bureau for more information on opting out of Interest-Based Advertising cookies.

4. How We Use Your Personal Data

We use your personal data for:

• Providing Products and Services: To accept you as a customer and deliver requested products and services in line with our Trading Terms.
• Service Communications: To inform you of changes to our products, services, or Trading Terms.
• Direct Marketing: With your consent, we may send promotional offers via email, SMS, post, or phone. You can unsubscribe anytime via the “Unsubscribe” link in our communications or by contacting us.
• Tracking Site Usage: To improve our Site’s functionality and user experience using cookies and similar technologies.
• Customer Support: To enhance our support services.
• Data Accuracy: To maintain and update our internal records.
• Enquiries and Complaints: To respond to your inquiries or resolve disputes effectively.
• Fraud Prevention and Legal Compliance: To meet legal obligations and protect against fraud, which may involve sharing data with law enforcement.

5. Legal Grounds for Processing

We process your personal data based on:

• Consent: For marketing communications, sharing data with partners, conducting research, and obtaining credit scores.
• Contract Performance and Legal Obligations: To fulfill contracts, provide services, communicate major changes, and comply with legal obligations, including fraud prevention.
• Legitimate Business Interests: To offer useful products and services, understand customer preferences, improve our Site, train staff, manage internal operations, and ensure effective business administration. If your rights and freedoms are at risk, we will seek your consent or rely on other legal grounds.

6. Who We Share Your Personal Data With

We share your data with suppliers, service providers, and other companies in our group acting as “processors” on our behalf. We may also disclose data to comply with legal obligations or protect our business, customers, or others. Some data may be transferred outside the EEA, where data protection laws may differ. We ensure such transfers are secure and compliant with data protection laws.

7. How Long We Keep Your Personal Data

We retain your data only as long as necessary for the purposes for which it was collected, considering legal obligations, statutes of limitations, potential disputes, and data protection guidelines. Once no longer needed, we securely erase your data.

8. Your Rights

You have the right to:

1. Be Informed: Receive clear, transparent information about our use of your data.
2. Access: Obtain access to your personal data and relevant information.
3. Rectification: Correct inaccurate or incomplete data.
4. Erasure: Request deletion of your data when there is no compelling reason to keep it.
5. Restrict Processing: Block or suppress further use of your data in certain circumstances.
6. Data Portability: Obtain and reuse your data in a structured, machine-readable format.
7. Object to Processing: Object to processing for legitimate business interests or direct marketing purposes.
8. Withdraw Consent: Withdraw consent for specific data processing at any time.
9. Complain to Authorities: Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we are not complying with data protection laws.

9. How to Contact Us

To exercise your data protection rights or if you have concerns about how we handle your data, contact us using the details on our Site. 

10. Links to Other Websites

Our website may contain links to third-party websites. This Privacy Policy does not cover those sites. We encourage you to read the privacy statements of any third-party sites you visit. We are not responsible for their privacy practices.

11. Changes to This Privacy Policy

This Privacy Policy was last updated on May 1, 2018.

We may update this Privacy Policy occasionally. Please check it periodically for changes.